Embrace The Lion believes relentlessly in the untapped potential of the individual.
The potential of you.
This is why ETL exists. By giving you the mindset, coaching, tools, environment, and community to break through the walls and ceilings you've created. You step into control of your life. When you master yourself everything else is easy.
Cody Jefferson is a father, a son, an entrepreneur, and an elite athlete. Believing relentlessly in the untapped potential of the individual – Embrace The Lion was birthed out of the necessity of extreme ownership and desire to discover your power. This isn't motivation. It's a way of life.